bimtech
Applications for all four PGDM programs will close on 10th May 2026
logo
Close
Research
Executive Education
Quick Links
hamblogo

Faculty

Meet the Visionaries
Our Distinguished Faculty at Birla Institute of Management Technology
faculty
envelope
Email Id

js.das@bimtech.ac.in

envelope
Phone Number

91-120-6843000 -10 - Ext. 325

Jyoti Sankar Das

Professor of Practice

Biosketch

Professional Summary

Excellent career record spanning nearly 28 years in the Lifestyle Fashion, Luxury, and Consumer Goods industry. Pan-India experience in Retail, Modern Retail, and Wholesale operations with leadership roles in reputed companies like Whirlpool, Electrolux, Godrej Appliances, and Swatch Group. Held P&L responsibilities throughout. Former Business Head – India for Swatch and later for Calvin Klein Watches and Jewellery as part of Swatch Group India, a leading luxury Swiss watch manufacturer. Worked in the luxury industry for 17 years, heading two prominent brands in India (Swatch & Calvin Klein W+J).

Current Roles

  • Full-Time Associate Professor of Practice (Marketing & Retail), Birla Institute of Management Technology (BIMTECH), Greater Noida
  • Visiting Faculty at Luxury Connect Business School, Gurgaon
  • Visiting Faculty at Fore School of Management, New Delhi
  • Luxury & Fashion Expert
  • Management Consultant
  • Expert Panel Member, Euromonitor International

Academic Qualifications

  • Ph.D. in Marketing with specialization in Luxury Management, BIT Mesra

Academic & Industry Engagements

  • Conducted teaching assignments, session courses, and industry-academia interactions
  • Served as an Industry Expert in CAT Selection Panels for B-Schools
  • Jury Member in B-School Case Study Competitions
  • Industry consultancy and assignments at institutions such as IIM Vizag, Fore School of Management, Welingkar (Mumbai & Bangalore), BIT Mesra, IMT Ghaziabad, Galgotias, ITS, and BIMTECH

Publications

  • Luxury research paper published in Journal of Content, Community and Communication (Scopus-indexed journal)
  • Columnist & Author: Articles published in Luxury Facts (a global luxury e-magazine) and Lifestyle Asia (a reputed luxury and lifestyle magazine)
  • Author of luxury book titled “The LUXE Dip: A Glimpse into the Basics of Luxury”

Core Competencies and Proven Skills

  • P&L Management – Developing sustainable business with growth and EBITDA improvement
  • Strategic direction for brand retail development in India
  • Retail store management across Consumer Goods and Luxury/Fashion industries
  • Business plan formulation for Single Brand Retail Application to the Government of India
  • Building competitive advantage through quality wholesale/retail distribution network
  • Focus on mono-brand retail stores and retail shop-in-shops
  • Identification and setup of key retail locations and successful management of mono-brand stores
  • Turnaround expertise in brand/category/product management with focus on top-line growth, bottom-line improvement, and business systems/processes
  • Talent identification, retail training, and coaching – fostering a high-performance culture
  • Celebrity management and brand storytelling expertise
  • Strong research and academic abilities
Load More

On this page

Education

  • Ph.D. in Marketing, BIT Mesra – Awarded, January 2025
  • PGDBM, International & Domestic Marketing, FORE School of Management – 1994
  • M.A. in Political Science & International Relations, Hindu College, Delhi University – 1992

Research

  • Luxury Marketing & management
  • Brand Management
  • Retail Store & Ops Management
  • Wholesale Management
  • Marketing Management
  • Strategic Marketing
  • International Business Management
  • Celebrity & Influencers Marketing
  • Distribution Management
  • Entrepreneurship
  • Accounting For Managers

Awards & Recognition

Awards and Recognitions

  • Distinguished Speaker "Plaque of Honour" – Business Summit on Digital Transformation & Business Evolution, ITS Ghaziabad
  • All India Winner – Best & Most Innovative Rural Distribution Initiative, Godrej Appliances
  • Leader of the Highest Performing Region – Awarded the "Duniya Darshan" International Tour by Godrej for top regional performance

Teaching Courses and New Courses Developed

Courses Taught

  • Retail Store Management
  • Luxury Marketing & Management
  • International Business Management
  • Entrepreneurship
  • Accounting for Managers
  • Customer Relationship Management

Experience

Academic Roles

  • Full Time Faculty in Marketing & Retail at BIMTECH
  • Visiting Faculty for Retail Store Management Course at BIMTECH
  • Visiting Faculty for International Business Management at FORE School of Management, New Delhi
  • Visiting Faculty at Luxury Connect Business School at Gurugram, Delhi NCR
  • Masterclass on Luxury Marketing at FORE School of Management
  • Guest lectures and classes at IIM Vizag, FORE School, Welingkar Mumbai, Welingkar Bengaluru, Galgotias, BIT Mesra, ITS, etc.

Corporate Roles

  • Business Head – India for Calvin Klein Watches + Jewellery
  • Business Head – India for Swatch
  • Regional Manager – Godrej Appliances
  • Senior Branch Manager – Electrolux
  • Regional Marketing Manager – Electrolux
  • Started career as a Management Trainee at Whirlpool

Academic Positions and Assignments

  • Guest Lectures & Participation in Panel Discussions / Teaching / Case Study Evaluation as part of Management School Festivals
  • Invited Speaker at Industry Academia Talk Series by ITS and BIT Mesra, Noida Campus
  • Jury Member for Case Study Competitions at IMT Ghaziabad & FORE School of Management
  • Industry Expert for CAT Personal Interview Process at FORE School of Management

Area of Interest and Research

  • Luxury Marketing & Management
  • Brand Management
  • Retail Store & Operations Management
  • Wholesale Management
  • Marketing Management
  • Strategic Marketing
  • International Business Management
  • Celebrity & Influencers Marketing
  • Distribution Management
  • Entrepreneurship
  • Accounting for Managers

MDP Sessions, Workshops and Technical Lectures

Workshops & Trainings at Godrej, Swatch & Calvin Klein Watches + Jewellery

Research Papers and working Papers

1st Research paper is published in a Scopus indexed Journal “Journal of Content, Community and Communication” Paper Title – Communication and its impact on the Consumer buying motivation for luxury goods: An Empirical Study in the Indian Context. (Scopus Indexed) Research Papers (Work in Progress): Three papers BOOKS, CHAPTERS AND TECHNICAL REPORTS A luxury book titled The LUXE Dip is published.

Books, Chapters and Technical Reports

A luxury book titled The LUXE Dip is published.

Conference, Seminar Paper and Presentations

Participation and Paper Presentation in International Conference by Fortune School of Management & Rukmini Devi Institute of Advanced Studies

Magazineand Newspaper Articles

  • Royal Bengal Tiger: India’s Hidden Contribution to the World of Luxury in Lifestyle Asia (International)
  • For Whom the Bell Tolls-Achieving the Great Indian Luxury Dream in Luxury Facts- E Magazine
  • Brand Collaboration Marketing: An evergreen Energizer tool in the Luxury Industry in Luxury Facts
  • Hot Couture to Hot Cuisine: The New age experiential strategy to win over the consumer in Luxury Facts

Research Funding and Consulting

Key Industry Contributions & Consulting Engagements

  • Brand Transition Management: Worked with Contract Advertising during the Kelvinator to Whirlpool brand transition in India.
  • Consumer Insights Research: Conducted market research for Kelvinator Refrigerators focusing on product usage and feature demand.
  • Product Innovation Collaboration: Worked with BCG Consultancy as part of Godrej's team for developing the Penta Cool Series.
  • Luxury Retail Expansion: Initiated and concluded the Single Brand Retail Entry of Swatch in India.
  • Industry Expertise Panels:
    • Expert Panel Member – Euromonitor International
    • Expert Panel Member – GUIDEPOINT

Interviews and Media Impact

  • Royal Bengal Tiger: India’s Hidden Contribution to the World of Luxury in LIFESTYLE ASIA (International)
  • For Whom the Bell Tolls – Achieving the Great Indian Luxury Dream in LUXURY FACTS – E Magazine
  • Brand Collaboration Marketing: An Evergreen Energizer Tool in the Luxury Industry in LUXURY FACTS
  • Hot Couture to Hot Cuisine: The New Age Experiential Strategy to Win Over the Consumer in LUXURY FACTS

Professional Association and Board Participation

Awards, Honors, and Professional Engagements

  • Certificate of Honorary Membership, International Chamber of Professional Education & Industry
  • Invited Delegate at prestigious industry forums including the India Today Conclave
  • Delegate at high-profile seminars by Philip Kotler and Al Ries & Laura Ries Talk Series
  • Team Member, Godrej Appliances – collaborated with BCG Consultancy for the development of the Pentacool refrigerator series
  • Transition Team Member, Whirlpool – instrumental in the brand shift from Kelvinator to Whirlpool
  • Senior Management Team Member, Swatch Group India
  • Expert Panelist, Euromonitor International
  • International Representative, Swatch and Calvin Klein (India) at:
    • Baselworld – the world’s largest luxury watch fair in Basel, Switzerland
    • Dubai Watch Week – premier industry event in the Middle East
×

Important Notice: No Direct Admissions at BIMTECH | No Agents or Brokers | Admissions only through CAT / XAT / GMAT / CMAT / MAT | Any direct admission claim is fraudulent.

Find Your Program

Theres a path for everyone. Explore yours.

admission
Admission open for2026-28
Apply Now

For Admission Inquiries

Apply Now
admission
Birla Institute of Management Technology (BIMTECH)